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Enough to train self-driving cars? We'll see. Although Apple didn't talk about autonomous vehicles, raw data seen by Panzarino suggested that the level of detail would be of very high quality. The new Apple vehicles with their cameras may be super-accurate, making for more detailed, richer mapping in due course. If a new road opens up, Cue suggested, the update to reflect this would be way quicker than it is now. The look may change in time, too, but for now Apple seems to be focusing on other aspects, such a making updates much, much faster when roads change, for instance. So, what should we expect from the new Apple Maps?įirst of all, it'll take time to reveal itself completely, updating bit by bit with more data, including extra elements which were previously not seen in the app, such as swimming pools. There will be more detail in sporting areas, more advanced representations of buildings and so on. In a recent briefing with Apple about data protection as a response to the new European GDPR standards, I was told that every mapping interaction with a user is anonymised, and the first and last sections of every journey are left out of any data, so nobody's personal movements are ever revealingly tracked.Īpple Maps was in its current manifestation.

Maps needed to be great at transit, driving and walking - but also as a utility used by apps for location services and other functions.Ĭue says that Apple needed to own all of the data that goes into making a map, and to control it from a quality as well as a privacy perspective.Īpple, of course, always has privacy front-and-center, as a major priority. As Panzarino points out:īecause Maps are so core to so many functions, success wasn’t tied to just one function. AppleĪnd it's as though Apple has had something of an epiphany in the last several years, recognizing that mapping features are crucial to more than just the Maps app itself. Apple Maps 3D view of Manhattan in current version.